http://www.raydeck.com/2005/11/coca/ Startup perspective on the business of technology Thu, 20 Nov 2008 19:59:18 +0000 http://wordpress.org/?v=2.0.1 http://www.raydeck.com/2005/11/coca/#comment-11760 Tue, 14 Aug 2007 07:26:58 +0000 http://www.raydeck.com/2005/11/coca/#comment-11760 I couldn't understand some parts of this article COCA, but I guess I just need to check some more resources regarding this, because it sounds interesting. I couldn’t understand some parts of this article COCA, but I guess I just need to check some more resources regarding this, because it sounds interesting.

]]> http://www.raydeck.com/2005/11/coca/#comment-3461 Mon, 19 Mar 2007 15:57:26 +0000 http://www.raydeck.com/2005/11/coca/#comment-3461 [...] This is true for more than just web services. Geoffrey Moore says in Dealing with Darwin that particularly in a volume operation, innovating the business model is crucial to success. (He contrasts this with a complex systems environment, where s 10x improvement from the technology is the focus of innovation.) Cost of customer acquisition (COCA) is usually the most crucial lever to pull in the business model, because that is how dollars come in. Especially when the back-end is built on commodities, the ability to generate top-line either at lower cost or at a higher effectiveness is going to be critical. [...] […] This is true for more than just web services. Geoffrey Moore says in Dealing with Darwin that particularly in a volume operation, innovating the business model is crucial to success. (He contrasts this with a complex systems environment, where s 10x improvement from the technology is the focus of innovation.) Cost of customer acquisition (COCA) is usually the most crucial lever to pull in the business model, because that is how dollars come in. Especially when the back-end is built on commodities, the ability to generate top-line either at lower cost or at a higher effectiveness is going to be critical. […]

]]> http://www.raydeck.com/2005/11/coca/#comment-7 Fri, 18 Nov 2005 15:13:15 +0000 http://www.raydeck.com/2005/11/coca/#comment-7 [...] I alluded to a this idea in a previous post. [...] […] I alluded to a this idea in a previous post. […]

]]>