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Insanely Easy = Sneaky
Disruptive is bad. Disruptive means I need to change my life to accomodate your product or technology. Disruptive means expensive - not just your product, but all the things in my life/business that I must alter or upgrade in order to realize the value from your product.
Easy is good. Easy is cheap to implement, so TCO is largely the fees paid to you. Easy means that I get immediate value on day 1, and I never want to look back. Easy means that I don’t jump through hoops to get that value on day 1. Easy anticipates my needs and fufills my desires on demand or (ideally) before demand.
Sneaky is best. Sneaky means that the product that was so easy to start using has started to alter my life. My routine/processes/business become different from what they were before, such that eventually removing the product would be disruptive.
I aim to be easy-sneaky.
March 1st, 2006 at 1:35 pm
[…] Of course, I hand-picked the items listed (which AA and wp-amazon have made insanely easy) instead of using a mechanized system, but then again, this whole site is content. Am much more interested in what a data-rich automated system would be able to do to provide really relevant recommendations and monetize them. […]
October 27th, 2006 at 10:27 pm
[…] So get the love by showing the love. And if you are making software in this space (hint hint) I’d encourage making this an insanely easy thing to do. […]