52 Bicycles

David Beisel has an interesting piece up called The Divide Between Geeks and My Grandmother. He posits that early web 2.0 services are focusing on the digerati, and not marketing to the grandmother (he makes good points about the strategy and tactics of said marketing)

But I take it one step further - many of these services haven’t a business model. They’re building a product, with maybe the idea that traffic will beget bucks, which is increasingly dubious.

The question “how will this make money” drives the question of marketing. If one is driving mere traffic, then one needs to acquire and keep traffic (two different exercises). If one wants to drive transactions, one needs consumers to get in position to execute transactions, and want to do those transactions, then execute the transactions.

This entry was posted on Wednesday, March 1st, 2006 at 10:42 pm and is filed under Technology Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. Reddit This