52 Bicycles

LegalTech® New York 2007 was a good time. Went for the day on walkabout through the exhibit hall to see what was up with the various vendors, did not have as much time as I would like to check in on our acquaintances and partners, but what can you do?

I was short on time because of a full dance card of meetings with prospective clients, which was great. We mostly do sales remotely, and putting the face to the name helps move the ball down the field, and doing it like this at a convocation keeps the costs down, a win-win.

So for the meetings, we secured a couch and coffee table in a lounge behind the lobby. Good location, great meetings. But even more interesting was that some attendees would sit on the couch too to take a load off, check their email, etc, and in the course of a casual hello, get interested in what we do. Was not my intent to make a pitch out of it, but we got some followup requests out of that from big firms that have immediate interest.

And some people didn’t want to talk, or weren’t interested, or the conversation skipped to “what have you seen at the show”, which improved the market intelligence we collected!

Lesson: there are multiple ways to profit from a trade show.

This entry was posted on Wednesday, January 31st, 2007 at 5:46 pm and is filed under Technology Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Reddit This