52 Bicycles

Marketing matters.

Discovered a cool new podcast called innovatecast. On my iPod now. They recently interviewed Michael Arrington, founder of TechCrunch. Arrington again annoyed me with his misread of Seth Godin’s work, and repeated the common canard that promotion is irrelevant if you have something that is “truly remarkable”.

For the record, Mr. Godin would heartily disagree, as he has written several books on marketing and promotion. He would argue the reverse - that without being remarkable (as he puts it, a Purple Cow) marketing efforts cannot work.

Being remarkable is necessary but it is not sufficient. You must market and promote. Exactly how you do this is a discussion for another time, and I would recommend anyone to the works of Mr. Godin and Mr. Levinson (who is old-school, but old-school really works!) for best practices.

So save something for promotion, and make sure that you have the resources to bring your fantastic product or service to market after you have made it fantastic (or while you are making it fantastic).  

This entry was posted on Sunday, June 24th, 2007 at 7:58 pm and is filed under Technology Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Reddit This