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]]> by: Mark http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9128 Thu, 14 Jun 2007 09:49:28 +0000 http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9128 If you're an entrepreneur and are ready to take your idea to the next level, apply now for a chance to be one of 25 featured ideas selected at the launch of spigit! spigit is the new platform for launching emerging technologies! spigit combines aspects of social networking and gaming with both crowd participation and our proprietary simulation engine to determine which ideas, products, technologies, and companies emerge above the rest. Participants have the opportunity to help steer innovative ideas to emergence and weed out others. It's both entertaining and competitive! To be featured as part of spigit's public beta on July 15, 2007, submit your innovative idea, company, or product today at http://www.spigit.com If you’re an entrepreneur and are ready to take your idea to the next level, apply now for a chance to be one of 25 featured ideas selected at the launch of spigit!

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]]> by: Ray Deck http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9059 Mon, 11 Jun 2007 16:40:33 +0000 http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9059 Also interesting that you name two pretty streamlined services as success stories. I wonder, though, about the ability to do large with anything much more complex that feels more like a product (as Hubspot appears to be, based on my limited and undoubtedly incorrect observation thus far), so in addition to rooting for you, am taking a great interest in how your business evolves! Thanks for the comment! Also interesting that you name two pretty streamlined services as success stories. I wonder, though, about the ability to do large with anything much more complex that feels more like a product (as Hubspot appears to be, based on my limited and undoubtedly incorrect observation thus far), so in addition to rooting for you, am taking a great interest in how your business evolves!

Thanks for the comment!

]]> by: Dharmesh Shah http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9043 Mon, 11 Jun 2007 03:03:19 +0000 http://www.raydeck.com/2007/06/the-small-business-dip/#comment-9043 Interesting article. I'm going to argue that the small business sector has gone through some changes that makes it a more attractive (and viable) market. A few quick thoughts: 1. Small businesses purchasing patterns look more like consumer buying than enterprise buying. Sales cycles are much, much shorter. 2. Small business owners often buy for emotional reasons (just like consumers). There is no "purchasing committee" that exists solely for the purpose of making ROI-based, rational buying decisions. 3. Small businesses, like consumers, often seek immediate gratification. 4. Small businesses, though fragmented, are becoming much more easy to "reach" as a result of the Internet. For example, HubSpot gets about 60,000 visits to its various web properties each month. This level of reach without a significant marketing budget would have been impossible 10 years ago. There are already success stories in the small business market. Local examples include Constant Contact and VistaPrint -- both of which have done exceptionally well in this market with a "volume operations" type model. Of course, I have a biased opinion, but I think in the next 10 years many of the software success stories will be those based on consumer and small business software. Enterprise software has become increasingly less attractive Interesting article.

I’m going to argue that the small business sector has gone through some changes that makes it a more attractive (and viable) market. A few quick thoughts:

1. Small businesses purchasing patterns look more like consumer buying than enterprise buying. Sales cycles are much, much shorter.

2. Small business owners often buy for emotional reasons (just like consumers). There is no “purchasing committee” that exists solely for the purpose of making ROI-based, rational buying decisions.

3. Small businesses, like consumers, often seek immediate gratification.

4. Small businesses, though fragmented, are becoming much more easy to “reach” as a result of the Internet. For example, HubSpot gets about 60,000 visits to its various web properties each month. This level of reach without a significant marketing budget would have been impossible 10 years ago.

There are already success stories in the small business market. Local examples include Constant Contact and VistaPrint — both of which have done exceptionally well in this market with a “volume operations” type model.

Of course, I have a biased opinion, but I think in the next 10 years many of the software success stories will be those based on consumer and small business software. Enterprise software has become increasingly less attractive

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